What is the purpose of copywriting? The main purpose of copywriting is to persuade people to take a desired action, such as buying a product or service. It’s essentially a form of marketing communication that uses words to create a persuasive argument. Copywriters are responsible for coming up with the headlines, body copy, and calls […]
Ever heard of Oxford Comma or the Serial Comma? Well, as a blogger or a copywriter, it is a terminology that we are quite familiar with. Many of you have likely been told that you must strictly adhere to using an Oxford comma, while others have probably heard that you should not use them at […]
If you are a writer, you would have heard the term ‘paraphrase’ quite a bit. Even students find themselves using the term ‘paraphrase/paraphrasing’ frequently. But if you are hearing it for the first time, or if you are not quite sure what it is and how it can help your writing, then these are questions […]
Grammar vs Spelling : What’s the real difference? The main difference between grammar and spelling is that grammar is basically a syntax galore whilst spelling focuses on forming words correctly using letters. (Syntax: forming well-structured sentences using words and phrases and more) Many people can talk well in English. But, when it comes to writing, […]
